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BTF Founding Artist — 01
ItsMe'
DatWho
House · Melodic Trap · Hip Hop
The Architect of BTF
Every story earns its place.
ItsMe'DatWho is the founding artist of BTF — a DJ, producer, and melodic trap songwriter with deep hip hop industry ties. His writing is cinematic and rooted in real experience: every track carries meaning, every story earns its place.
As the architect of the Before The Fame movement, he operates on both sides of the glass — making the music and building the infrastructure that funds the next generation of underground artists.
Performing as itswho401, he has spent years touring across the United States as a DJ and performer, developing a production and songwriting catalog that spans hip hop and EDM. His collaborations include work with respected artists and producers such as Mr. Exoh, Gavin Quinn, and Dr. Witchdoctor, alongside EDM artists Petty God and Ecka Music. He's a member of the Bay Area's MURMC music community and came up under hip-hop and DJ manager Magic Love — relationships that now open doors for the entire BTF roster.
Thirty unreleased tracks locked and waiting — dropping to the BTF community, one per week, starting launch day.
Built BTF from the ground up — the roster, the radio, the mission. Architect of the entire Before The Fame ecosystem.
Deep hip hop industry ties that open doors for the whole roster — the connections most unsigned artists never get.
The full ItsMe'DatWho collaboration line — designed and on the way. Hats, hoodies, tees, tumblers, and sticker packs.
Collection dropping soon · One store, every artist
For press inquiries, bookings, features, or collaborations: