Bad News Borrero
BTF Artist

Bad News Borrero

Hip-Hop · R&B · Reggaeton · Trap
Boston, Massachusetts
Student Of The Game.
Artist Information
Origin
Jamaica Plain & Roslindale, Boston MA
Heritage
Puerto Rican
Management
ItsWho401 Management
Instagram
@badnewsborrero
Facebook
Bad News Borrero
Artist Bio

Boston-born. Puerto Rican rooted.

Born and raised in the Jamaica Plain and Roslindale neighborhoods of Boston, Massachusetts, Bad News Borrero is an artist whose music is rooted in authenticity, resilience, and culture. Proud of his Puerto Rican heritage, he embraces the traditions his parents brought with them to Boston in the 1970s, allowing those influences to shape both his identity and his music.

Spanish was his first language, but hip-hop became the bridge that taught him English. From the age of two, his world revolved around music — whether watching Yo! MTV Raps or studying legends like Biz Markie, Big Daddy Kane, Rakim, and the Fat Boys. Alongside hip-hop he was heavily influenced by R&B, discovering his singing voice long before he ever wrote his first rhyme. Music wasn't simply entertainment — it became the foundation that helped save his life.

His influences stretch far beyond rap. Growing up listening to his father's powerful voice performing classics by Vicente Fernández, José Luis Rodríguez, Julio Jaramillo, and traditional Puerto Rican music gave him an appreciation for melody, emotion, and vocal performance. As a teenager he immersed himself in freestyle cyphers throughout Boston — battling at train stations, house parties, and wherever artists gathered. He realized the true impact of his music after witnessing someone moved to tears by his lyrics.

His lyrics draw from real experiences — street life, love, heartbreak, loss, perseverance, family, and personal growth. Every song reflects genuine emotion rather than manufactured stories. His philosophy is simple: he's not trying to be different from everyone else — he's simply telling the truth.

"I give my all on every project for y'all. This is how you'll get to know my story. Buckle up."
Musical Style

Lyricist. Singer. Songwriter.

Bad News Borrero refuses to be confined to one genre. While his debut album is a celebration of hip-hop's many eras, his future projects explore R&B, Reggaeton, Trap, Lo-Fi, and other styles that showcase his versatility as both a lyricist and a vocalist — combining razor-sharp wordplay with emotional songwriting.

Hip-Hop R&B Reggaeton Trap Lo-Fi
Inspired By: Nas Big Pun Marc Anthony Usher
Notable Releases

Debut album — "Student Of The Game."

Bad News is preparing to release his highly anticipated debut album, Student Of The Game, produced by Jova The Last Martian and Your Loving Lounge. The project showcases his lyrical ability, diverse flows, and respect for every era of hip-hop. Fans have already gotten a preview through the singles "It's My Time" and "ShowStopper," both produced by Your Loving Lounge.

Student Of The GameDebut Album — Coming Soon
It's My TimeSingle — Out Now
ShowStopperSingle — Out Now
GoldenMouthGenre-Blending Project
Untitled Reggaeton AlbumWith Jova The Last Martian
Untitled — prod. ScottzillaIn Development

Producer credits on upcoming work include Scottzilla, whose production credits include Snoop Dogg and Freddie Gibbs.

Family & Branding

Everything is for them.

Beyond music, Bad News is driven by family. His children remain the center of his life and his greatest motivation: Kaileen Anais, Jassidy Marie, Nova Real, and the loving memory of Zeikani Elijah (RIP).

His signature black, white, and slime green branding honors his late son — the green symbolizing his memory and strength, while the target logo represents Stryke Force.

Beyond The Studio

Discipline and originality.

Outside of the studio, Bad News has trained in Brazilian Jiu-Jitsu and Muay Thai, is a reptile enthusiast, and has developed his own graffiti style — creative outlets that reflect the same discipline and originality found in his music.

Currently Booking

Yes — available for shows and features.

Live Experience

Boston cypher and battle circuit.

Bilingual

Records in English and Spanish.

Mission

Music that can't be denied.

With goals of touring internationally, connecting with audiences worldwide, and building a lasting legacy for his family, Bad News Borrero is focused on creating timeless music. Every project is crafted with passion, honesty, and purpose. As he proudly says, he's always been a Student Of The Game.

Listen

Stream Bad News Borrero.

Out now on UnitedMasters

unitedmasters.com/a/bad-news-borrero · Instagram @badnewsborrero · Facebook: Bad News Borrero

Official Merch

Merch — coming soon.

Bad News Borrero Collection — Coming Soon

Every BTF artist gets a numbered collection. One store. One movement.

Media & Booking

Work with Bad News Borrero.

Currently seeking bookings, features, media appearances, and promotional partnerships. All inquiries go through management.

Jonathan Lopez
Management — ItsWho401 Management · BTF Entertainment
itswho401@gmail.com

Management: 401-201-1833

Developing artists. Building careers. Creating opportunities.

Bad News Borrero
Artist — Boston, MA
@badnewsborrero

Facebook: Bad News Borrero

Stream on UnitedMasters

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